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ABC - Eye On L.A. Feature on Young Entrepreneurs September 16, 2000
	EYE ON L.A. WE NOW TURN TO ANOTHER 30 YEAR-OLD. SHE'S AN AVID SPORTSFAN AND SHE REALIZED HER DREAM BY CREATING A BUSINESS BASED AROUND HER FAVORITE HOMETOWN TEAM … THE DODGERS. Music: Take me out to the Ball Game J.J. I'M A HUGE DODGER FAN. HUGE BASEBALL FAN.
EYE ON L.A. IN FACT, J.J. MATIS'S LOVE FOR THE DODGERS STARTED WHEN SHE WAS ONLY 11 YEARS-OLD - ATTENDING EVERY HOME DODGER GAME WITH HER FATHERS ANNUAL SEASON PASS.IT WAS HER FANATICAL DEVOTION TO THE DODGERS THAT INSPIRED HER TO CREATE THE ENTREPRENEURIAL PROJECT OF HER DREAMS. J.J. I WANTED TO CREATE SOMETHING THAT WAS CUTE AND ORIGINAL AND A ONE-OF-A-KIND SO I THOUGHT OF SOMETHING THAT LOOKS LIKE A BASEBALL (AND ALL OTHER BALLS). EYE ON L.A. THIS PAST MAY, J.J. GRADUATED FROM CAL. LUTHERAN UNIVERSITY. HAVING TO COME UP WITH A FINAL PRODUCT, J.J. THOUGHT, "WHY NOT CREATE SOMETHING DODGER RELATED?" J.J. I'M 30 YEARS-OLD AND WHILE IN GRADUATE SCHOOL, WORKING ON MY MBA IN MARKETING, I DECIDED TO COME UP WITH SOMETHING THAT COULD BECOME A REAL BUSINESS… WHICH WOULD BE LICENSING PROFESSIONAL PRODUCTS TO PROFESSIONAL TEAMS. EYE ON L.A. THREE MONTHS AGO, DODGER MERCHANDISING BOUGHT THE FIRST BATCH OF J.J.'S DODGER BACKPACK CREATIONS AND THE REST WAS HISTORY. (flying newspaper articles) "HOMETOWN GIRL HITS HOMERUN" HER SUCCESS STORY HIT THE L.A. TIMES AND OTHER LOCAL NEWSPAPERS DODGERS MERCHANDISE (PATTY D'ANGELO) WHEN J.J. CAME AND PRESENTED IT TO OUR MERCHANDISING DEPARTMENT, THEY WERE REALLY EXCITED. THEY COULDN'T BELIEVE THAT SOMETHING SO DIFFERENT CAME FROM OUTSIDE OUR MERCHANIDSING DEPARTMENT SO THEY JUST REALLY JUST WANTED TO PICK UP ON IT. J.J. I THINK I HAVE A MILLION DOLLAR IDEA AND IT JUST DEPENDS ON WHAT HAPPENS WITH THAT BUT I DO KNOW I HAVE SOMETHING GOOD GOING. IN DODGER TEAM STORE Dodgers: Hey J.J. How's it going? how are you? J.J.: How are sales going? Dodgers: This is it, only 3 left in the entire stadium! EYE ON L.A. DODGER FANS LOVE THESE $40 BACKPACKS AND CAN'T GET ENOUGH OF THEM. DODGERS MERCHANDISE (PATTY D'ANGELO) THE FIRST AMOUNT WE BOUGHT FROM J.J. WAS 200 AND WE SOLD THOSE AT THE FIRST FOUR GAMES, WE'VE ALREADY ORDERED TWO MORE TIMES, AFTER THE FIRST 200. EYE ON L.A. AS FOR THIS DIE HARD DODGER FAN, IT'S JUST THE START OF HER SUCCESS. J.J. IF I DO WELL IN THIS MARKET, WHICH THEY ARE, I CAN GO AND EXPAND TO THE OTHER 29 TEAMS. I'M REALLY FOCUSING ON THE NBA, STARTING OFF WITH THE LAKERS. EYE ON L.A. J.J. IS PROUD OF HER SUCCESS AND ENCOURAGES ANYONE WITH A DREAM TO GO FOR IT. J.J. WELL, I'M PROUD OF MYSELF BUT I KNOW IT'S BEEN A LOT OF HARD WORK, A LOT OF DEDICATION, A LOT OF SACRIFICES, AND A LOT OF TIME BUT WITH ALL THE HARD WORK, IT'S REALLY STARTING TO COME TOGETHER. Music: Take me out to the Ball Game [ABC - Eye On L.A. Feature on Young Entrepreneurs, September 16, 2000]

ABC - Eye On L.A.
Feature on Young Entrepreneurs
September 16, 2000

EYE ON L.A.
WE NOW TURN TO ANOTHER 30 YEAR-OLD.

SHE'S AN AVID SPORTSFAN AND SHE REALIZED HER DREAM BY CREATING A BUSINESS BASED AROUND HER FAVORITE HOMETOWN TEAM … THE DODGERS.

Music: Take me out to the Ball Game

J.J.
I'M A HUGE DODGER FAN.
HUGE BASEBALL FAN.

EYE ON L.A.
IN FACT, J.J. MATIS'S LOVE FOR THE DODGERS STARTED WHEN SHE WAS ONLY 11 YEARS-OLD - ATTENDING EVERY HOME DODGER GAME WITH HER FATHERS ANNUAL SEASON PASS.IT WAS HER FANATICAL DEVOTION TO THE DODGERS THAT INSPIRED HER TO CREATE THE ENTREPRENEURIAL PROJECT OF HER DREAMS.

J.J.
I WANTED TO CREATE SOMETHING THAT WAS CUTE AND ORIGINAL AND A ONE-OF-A-KIND SO I THOUGHT OF SOMETHING THAT LOOKS LIKE A BASEBALL (AND ALL OTHER BALLS).

EYE ON L.A.
THIS PAST MAY, J.J. GRADUATED FROM CAL. LUTHERAN UNIVERSITY. HAVING TO COME UP WITH A FINAL PRODUCT, J.J. THOUGHT, "WHY NOT CREATE SOMETHING DODGER RELATED?"

J.J.
I'M 30 YEARS-OLD AND WHILE IN GRADUATE SCHOOL, WORKING ON MY MBA IN MARKETING, I DECIDED TO COME UP WITH SOMETHING THAT COULD BECOME A REAL BUSINESS… WHICH WOULD BE LICENSING PROFESSIONAL PRODUCTS TO PROFESSIONAL TEAMS.

EYE ON L.A.
THREE MONTHS AGO, DODGER MERCHANDISING BOUGHT THE FIRST BATCH OF J.J.'S DODGER BACKPACK CREATIONS AND THE REST WAS HISTORY.

(flying newspaper articles)

"HOMETOWN GIRL HITS HOMERUN"
HER SUCCESS STORY HIT THE L.A. TIMES AND OTHER LOCAL NEWSPAPERS

DODGERS MERCHANDISE (PATTY D'ANGELO)
WHEN J.J. CAME AND PRESENTED IT TO OUR MERCHANDISING DEPARTMENT, THEY WERE REALLY EXCITED. THEY COULDN'T BELIEVE THAT SOMETHING SO DIFFERENT CAME FROM OUTSIDE OUR MERCHANIDSING DEPARTMENT SO THEY JUST REALLY JUST WANTED TO PICK UP ON IT.

J.J.
I THINK I HAVE A MILLION DOLLAR IDEA AND IT JUST DEPENDS ON WHAT HAPPENS WITH THAT BUT I DO KNOW I HAVE SOMETHING GOOD GOING.

IN DODGER TEAM STORE
Dodgers: Hey J.J. How's it going? how are you?
J.J.: How are sales going?
Dodgers: This is it, only 3 left in the entire stadium!

EYE ON L.A.
DODGER FANS LOVE THESE $40 BACKPACKS AND CAN'T GET ENOUGH OF THEM.

DODGERS MERCHANDISE (PATTY D'ANGELO)
THE FIRST AMOUNT WE BOUGHT FROM J.J. WAS 200 AND WE SOLD THOSE AT THE FIRST FOUR GAMES, WE'VE ALREADY ORDERED TWO MORE TIMES, AFTER THE FIRST 200.

EYE ON L.A.
AS FOR THIS DIE HARD DODGER FAN, IT'S JUST THE START OF HER SUCCESS.

J.J.
IF I DO WELL IN THIS MARKET, WHICH THEY ARE, I CAN GO AND EXPAND TO THE OTHER 29 TEAMS. I'M REALLY FOCUSING ON THE NBA, STARTING OFF WITH THE LAKERS.

EYE ON L.A.
J.J. IS PROUD OF HER SUCCESS AND ENCOURAGES ANYONE WITH A DREAM TO GO FOR IT.

J.J.
WELL, I'M PROUD OF MYSELF BUT I KNOW IT'S BEEN A LOT OF HARD WORK, A LOT OF DEDICATION, A LOT OF SACRIFICES, AND A LOT OF TIME BUT WITH ALL THE HARD WORK, IT'S REALLY STARTING TO COME TOGETHER.

Music: Take me out to the Ball Game

[ABC - Eye On L.A. Feature on Young Entrepreneurs, September 16, 2000]

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